The Role of Google Ads in the Online Growth of Your Business

  • Google Ads, also known as Google AdWords, is the online advertising platform that was developed by Google and released in 2000. Advertisers can bid here in order to display brief advertisements, product listings, service offerings, and videos to web users. Google AdWords can place ads in search engine results, non-search websites, videos, and mobile apps. It has become an essential part of digital marketing, and many companies are using Google AdWords in Cape Town nowadays as well. Using it is beneficial for several reasons, such as:

    Google AdWords produces results faster than SEO

    SEO and Google AdWords are both search engine marketing strategies used to generate more traffic and leads. However, a well-optimised AdWords campaign works a lot faster for a business to obtain the much sought-after first spot in search. It is faster than SEO because it allows you to focus on multiple keywords at the same time, ads appearing on the top of the page get visibility immediately, and you can turn the campaign on or off whenever you wish to. You cannot ignore the importance of SEO, as it is one of the most effective forms of digital marketing, but by combining it with AdWords, you can strengthen your strategy and see results within a short period.

    Google AdWords increases brand awareness

    Apart from boosting traffic, clicks, and conversions, Google AdWords is also an effective way to let people know about your brand. Google partnered with Ipsos to verify this and ran a study across 12 verticals, including retail and automobiles. This study revealed that ads raise top-of-mind awareness by 6.6%, on average. When it comes to SEO, the rank of your company depends on the number of times your brand name is searched, as well as its variations. This is another reason to aim to increase brand awareness through search and display ads.

    Google AdWords reconnects with your website visitors

    Some people visit all the pages of your website, but do not take any action. You need to remind them what you can do for them. It can be done by doing display remarketing and RLSA campaigns.

    • Remarketing on display network – It helps advertisers to target visitors on various advertising-supported websites by using banner images. Assume that you run a travel business and a visitor is looking for African safari packages. However, they decide to leave without purchasing for some reason. In this case, you can create a remarketing list to target them. Similar to remarketing lists, suppression lists can also be created. Suppression lists make sure to target new leads by not running ads for those who have already converted.
    • RLSA campaigns – It runs remarketing campaigns on the search network. You need to add keywords to this campaign. By doing so, Google AdWords can match the search query of the user with the remarketing list and the keyword. It will help Google to show relevant ads for search queries.

    Contact one of the several digital marketing companies to use Google AdWords in Cape Town.